I stumbled across the "Your Business is CRAP!" video on on YouTube and found it brutally honest, arrogant, and of course funny, but what really resonated with me was how business cards have become vanilla, generic, cheap, an afterthought.

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Traditional retail signs are being replaced by a variety of technologies referred to as digital signage. Instead of static print signs and billboards, digital signage refers to electrical signs dispersing content and messages in the most targeted, interactive way possible.

The growth of digital signage is mainly driven by these significant factors:

The power to influence consumer purchase decisions by mass media has declined over recent years. The marketing efforts of television channels, spam, pop-up banners, bulk direct mail and telemarketing has left the everyday consumer feeling indifferent.

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