Digital Signage

Traditional retail signs are being replaced by a variety of technologies referred to as digital signage. Instead of static print signs and billboards, digital signage refers to electrical signs dispersing content and messages in the most targeted, interactive way possible.

The growth of digital signage is mainly driven by these significant factors:

The power to influence consumer purchase decisions by mass media has declined over recent years. The marketing efforts of television channels, spam, pop-up banners, bulk direct mail and telemarketing has left the everyday consumer feeling indifferent.

Plasma display panels, LCDs and scrolling message boards are a few of the more common in-store devices used to project full-motion video, sound and text. These messages can be managed quickly and effectively by store managers by using digital signage technology. By building a network of electronic devices, you can create a digital signage system that can be controlled remotely from a central location such as your home or work office, or even your portable laptop. Electronic devices such as plasma or LDC monitors, kiosks, projection displays or HDTVs present information via digital signage software to a targeted audience.

Digital signage installations are still somewhat new to the world of consumers and are sure to give that wow factor that is guaranteed to attract attention and produce ongoing sales. With this technology, the messages being display can be changed on the spot to keep constant consumer attention. With print materials, even the best content can become stale after a time if it is not kept up to date, eventually drawing zombie-like stares from employees and passing customers inoculated against its repetitive messages. Without viewership, there is no audience to monetize.

Static displays and print materials cannot produce the same kind of benefits and features that digital signage can. Dynamic digital signage messaging can reach out and grab a consumer's attention and influence their purchasing decision right in the retail store and right at the point of purchase. It also conveniently eliminates the high cost of creating and distributing print ad campaigns that change from week to week. The ability to change promotions immediately for various products or a specific target audience is a huge benefit of digital signage.

Another advantage of digital signage displays that many people may not have thought of is the fact that owners can earn money with their digital signage network by selling advertising space to their suppliers. Whether it is intended to build a brand, influence customer behavior or simply provide information, the dynamic visual experience created by digital signage should ultimately increase sales. In order to achieve that goal, retailers will need to design the appropriate system. The greatest value of digital signage is its ability to achieve a high return on investment (ROI) through revenue generation and/or cost reduction.

There are so many excellent benefits to obtaining digital signage technology for your ad campaigns and advertising plans. Let's review: Digital signage has the power to impact your audience and influence consumer and employee behavior. It can and will improve productivity and work performance among your employees.

Digital signage has the unique ability to build brand awareness, improve awareness of a particular brand, service offering or product line. It can increase store traffic and drive revenue and profits. It can encourage cross sales of complementary products and/or higher margin products, gain additional revenue stream by selling advertising space, and also reduce messaging and print costs.

Article Source: Article Base

Need Help Marketing Your Small Business?

Breakaway Creative can help. We are a full service design company located in Phoenix, Arizona, offering branding, web, and graphic design services to growing companies, start-ups, and restaurants. From complete identity packages, to websites, to one-off pieces and anything in between, at Breakaway we consistently deliver unique marketing solutions that enable our customers to grow their businesses.

For more information or getting started with Groupon or any of our services please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .