Dos and Don'ts of Social Media Marketing

Social Media is creating such an incredible revolution, in the sense, "Anyone can participate". In 90's you needed to be a tech guru in order to participate in web space but now anyone can do anything without having tech background.

More over its completely free and you can look at internet as your own advertising agency. You can create free video and content for people so that they are seeing your content and Commercials. These contents and commercial suppose to be Value-Driven and it should NOT be a replicated one.

When you are doing online marketing then you are branding all about yourself and you are positioning yourself in front of people who you are and attracting people to you. Two key things to keep in mind when you market online 1. Content should be value driven 2. Brand that should add value. Another main key focus area would be how to generate traffic to your blogs or videos or to your mini websites.

You should know how to drive people to your site. Say for example you are one of the customer related industry and you find interesting a book on "Creating customer value in Internet Era by Peter Keen" and want to share the same with people who are interested in reading books about customer value.

When you share this content you are not pitching your product or services you are providing information, within the content you can include links to your landing page, you can link to your blog, you can link to your marketing page, whatever information, you want to direct people but key here is to actually you want them to read your content and information. Only the way you can do this is providing valuable and relevant information to them.

What NOT to do with Social Media? 

1. Directly selling your product and service your followers/audience: it will create negative effect
2. Self promotion is not good so better learn from your competitors
3. Do not ignore criticism, respond to it and try to tackle it the best way possible and it will turn positive results
4. Do not have too many names and email ids that spoil your reputation and you cannot brand yourself.
5. Do not bombard the facts and figures to show that you are savvy. Make sure to discuss, comment and ask for options.
6. Do not be fake in any way
7. Do not use irrelevant channels and try to connect with irrelevant audience
8. Do not use only one social network

What To Do with Social Media

1. Listen to your prospects.
2. Listen to your customers.
3. Listen to your competitors.
4. Listen to your critics.
5. Listen to your followers and fans.
6. Listen to your industry leaders.
7. Be responsible and honest what you are writing.
8. Be authenticating.
9. Be friendly with your fans/follower when you are in Social media channels because you never know when they will turn to be your prospective customers.
10. Double check before you send or pass information/comments/review.
11. Respect copyrights
12. Need to have clear policy that protects the confidential information
13. Need to bring customer value
14. Need to have mechanism to assess ROI

Article Source: Article Base