
A Facebook Fan Page is one perfect example of one of these new marketing vehicles available for a business to utilize. The Fan Page is very similar to standard user profile pages in looks as well as functionality.
These pages include a Wall tab that publishes your news feed as well as user comment posts, an Info tab that is populated with nibbles of your company’s information, a self-explanatory Photos tab, and several other default tabs. Additionally, you can add your own custom set of application tabs, some of which are completely customizable.
Below are the top 10 benefits to starting a Facebook Fan Page for your business.
1. Leverage
Facebook has now got over 500 million users and growing, with a facebook fanpage you can leverage this number and drive more traffic to you site. It will be a new source of traffic in addition to your current traffic sources
2. It's Free
A facebook page is totally free, there is no hosting
cost as opposed to a website. You can use various applications on pages and have loads of fans and taking full benefit of all its assets at absolutely no cost.
3. It goes Viral
A facebook fanpage can go viral, go to any facebook page and press on like a status or leave a comment. Come back to your wall and see your updates, this may have just been posted to all your friends updates too. Now say you have 5000 friends, do you see the power of that?
4. It is SEO friendly
You can use your targetted keywords ( this is a huge secret, but I am revealing it anyway ). Say you own a restaurant in liverpool, you can secure " restaurants liverpool" as facebook page title and you are most likely to come up first on google for that keyword together with facebook search.
5. It is almost a website
On a fanpage you can install a facebook shop, you can link a blog, you can link twitter, you can have unlimited followers, you can have an info page, you can have videos or photos and the list goes on.
6. You can also have a facebook shop
I think it's worth writing a totally seperate reason for this, yes you can take money on facebook. This means that your client does not need to leave facebook to buy from you. Facebook is where people connect, recommend and buy. ( to remember )
7. Easy to set up
It is much easier to set up a facebook fanpage than you set up a website or even a blog. You can do it in less than 15 mins. ( a good one )
8. You can Send messages
This is one of the most powerful argument vs a facebook personal profile. You can actually send a message to all followers in one go. ( think email broadcasting. )
9. Unlimited followers
Until Facebook changes it, you can have unlimited followers at this time. On a personal profile you can only have up to 5000
10. Stay ahead
Sooner or later, all business will have a fanpage. Get yours done now and stay ahead of competition, take them by surprise.