Branding

Branding is the process of creating a unique image (logo) for your product or service and the communication of a consistent theme to your market. Your brand is what makes your product or service different.

At Breakaway Creative our branding approach seeks to separate your product or service from the marketplace clutter that relates to your customers interests, personality and characteristics for maximum profitability. We will help your business establish the emotion connection to it’s logo, product and services with a full suite of graphic design elements.

Breakaway Creative will show you how to bring your brand personality to life and help you identify touchpoints where your message will penetrate your targeted customer by creating a brand identity program. Your brand identity program will be a unique visual language that expresses itself across all applications. Regardless of the medium, these applications will work in harmony communicating your vision and driving sales.

A brand identity program is a unified system that understands the needs and preferences of the targeted customer. It advances immediate recognition of the company while supporting brand attributes across various media. Things like specially designed colors, typeface families and format make up the brand architecture.

Through the use of a brand identity program your brand name, logo and tagline will communicate your vision with a consistent voice across these categories: