FOR IMMEDIATE RELEASE

Contact: Matt Anderson
Scales and Tales Partners LLC
www.scalesandtales.net
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
1-845-789-1201

Scales and Tales Partners LLC Announces the Addition of Two Executives

Wassaic, NY (June 8, 2009) – Scales and Tales Partners LLC, the parent company of the nationally renowned cartoon series Scales and Tales™, announced today the addition of two seasoned executives: Lonnie Boutte’ and Scott Olason.  Scales and Tales Partners LLC was formed by Vision Multimedia Solutions LLC to develop and manage the Scales and Tales brand.

Lonnie Boutte’, who will head-up licensing in addition to other operational duties, brings more than thirty-five years of expertise in management of sales, marketing, advertising and operations, along with considerable expertise in start-ups and second stage growth companies. He has held various executive corporate positions, including positions with two public companies: SkyMall and Action Performance Companies, Inc. Lonnie originally licensed the Scales and Tales brand for Action Performance Companies, Inc.

“As an original licensor of Scales and Tales, through Action Performance, it was always my goal to see these lovable characters become successful icons in the world of fishing. I am very pleased that Vision Multimedia Solutions has the foresight, passion and capabilities to take Scale and Tales to a higher level,” said Lonnie Boutté. He continued, “I am looking forward to working with many of the highly acclaimed companies in the fishing industry to offer them new and exciting marketing and licensing opportunities.”

Scott Olason, who will head-up creative as well as web development, has over ten years of creative and technical expertise in the development of high profile broadband initiatives for sports and entertainment companies overseeing web, advertising and marketing creative. He has held various lead creative and technical positions with start-up and public companies such as: Winners Creative Group, Action Performance, Axient Communications, Homebid.com and Phase 2 Solutions. Scott was the director responsible for the creative development of the Scales and Tales brand for Action Performance.

“From a creative perspective, I cannot express how excited I am about working on Scales and Tales once again and to be reunited with Bill McElroy and former colleague Lonnie Boutté.  I am also looking forward to working with the brilliant team that Vision Multimedia, President Matt Anderson has assembled to launch Scales and Tales to new audiences through new marketing and licensing opportunities,” said Scott Olason.
 
“Individually, Lonnie and Scott are significant additions to our team,” commented Matt Anderson, Founder of Scales and Tales Partners LLC, adding “and together, given their expertise and their particular experience with the Scales and Tales brand under Action Performance, they bring tremendous momentum and depth that will help to propel this brand forward.  The addition of Lonnie and Scott to our existing team is a great mix of complimentary skills, passion and interests; we are all very excited about the future of Scales and Tales.”

About Scales and Tales Partners, LLC:
Scales and Tales Partners, LLC is a privately held brand marketing company and the owner of the national cartoon series Scales and Tales.  The company’s mission is to bring to life the whimsical, fun and unique characters of Scales and Tales through the development of high quality products and services that serve the passion of enthusiasts, enhance people’s ability to enjoy the sport, encourage participation in the sport and extend the fishing experience and lifestyle beyond the waters edge.  Scales and Tales Partners, LLC develops high quality products and services across all digital platforms and consumer product lines through strategic alliances, partnerships, joint ventures and licensing agreements. 

For more information, visit www.scalesandtales.net.

About Scales and Tales and Bill McElroy:
Scales and Tales was created and copy written in 1987 by Bill McElroy, of Waterford, MI. Scales and Tales revolves around the lives and escapades of Lucky™, Rosie™, Topo™, Lenny™, Spinecrusher™, Clay™, Uncle Albert™ and their other lake friends. The series has appeared in ESPN’s BASS Magazine, Bassin, Crappie World, BassFan.com, Wired2Fish.com as well as on leading outdoor websites where it has entertained fishing enthusiasts with its fun, light-hearted, and masterfully woven layers of humor.