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SEO/Search Engine Optimization The whole point of having a web site is to get customers! In order to do this, your site must be visible to your target market. In addition to the usual print, radio and television media exposure, customers find business web sites by searching for specific products and services in Search Engines, by clicking on links in Internet Business Directories, or by clicking on links in any type of site where your URL might be posted. Rule-of-Thumb: You should always include your URL on all printed marketing materials and any other media your business advertises in. Be Patient: Building a quality Search Engine Ranking is a long-term process. Expecting instant results is not realistic. However, if you apply online marketing practices consistently, over the long haul, you will get results. Accelerating the process is possible, but costs a great deal. SEO Services
In order to get a good Search Engine Ranking (placement on a search page), various methods can be used, some of which cost money, and some of which are free but take time. Breakaway Creative implements basic Search Engine Optimization techniques* in the development of all custom web sites. Basic SEO
Breakaway Creative will consult with you on all the various web-based methods - paid and free - to drive traffic to your website including pay-per-click ads, business directory listings, backlinks from other sites and more. We offer clients several different strategies in order drive traffic to their websites. Our basic kit also includes: - Submission of your URL to major Search Engines/Directories and to industry specific Business Directories which allow free submissions. Most other Search Engine and Directory submissions are fee-based and will require client evaluation and payment prior to submission. The number of relevant sites linking back to yours is a significant element in the Google PageRank algorithm.
- Strategic use of title and description metatags, used for ranking by Google and other search engines.
- Strategic use of keywords phrases (words and phrases customers use to search for your product/service) in HTML metatags and site content. Most Search Engines now rank based on keywords used in the title and most importantly, in the text content of the page.
- Strategic use of organic anchor link phrases (links from words or phrases in naturally flowing text on your site). Google recently changed their site ranking algorithm and is placing more weight on these types of links. Read SEO For The New Google for more info on this.
- Use of other coding methods that structure a webpage to be search engine friendly.
Advanced SEO
For clients interested in tracking their own data and managing their own SEO campaigns, we can also setup Google Sitemaps and Google Analytics for your website. These tools are provided by Google to assist you in tracking the number of visitors to your site and other types of website data that can give you a valuable picture of the how end-users are utilizing your site. Setup of a Google Analytics account for your URL with javascript tracker embed on each website page. Google Analytics allows you to learn where your visitors come from and how they interact with your site. Creation of a Google Sitemaps file and posting this file to your server along with a robots.txt file. A Google sitemaps file tells Google all about your pages and assists Google in learning which pages are most important and how often those pages change. This file also allows your site to be indexed by Ask.com, the 4th largest Search Engine. Post SEO Set Up
Finally, just as you choose what types of print and media advertising work best for your business, you must also choose what types of internet promotion to use. Breakaway Creative can assist you in reviewing additional online promotional resources including Pay-per-Click ad campaigns and more.
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